BCWG S3:E25 Aaron Buchko is back talking about technology and the need for salespeople to utilize it to communicate value.

In this episode, Aaron is talking about podcasting and technology in business and how people, especially salespeople in the cleaning industry, need to start using every avenue they can to communicate their value.

Listen to the podcast at the link below.


Dr. Aaron Buchko is a professor of management in the Foster College of Business, Bradley University, teaching graduate and undergraduate courses in Planning and Strategy and graduate courses in Executive Development and Business Ethics.

He lives in Peoria, Illinois with his wife, Dr. Kathy Buchko, a counseling psychologist, their daughter, Alex, and son Andrej. In his spare time, he is an avid fly fisherman, hockey player, and coach, motorcyclist, reader, and is a student of U.S. history, particularly for the period from 1840-1940.

Engage with Aaron: abuchko@comcast.net

Engage with Dave: dthompson@academyofcleaning.com


BCWG S3:E24 Bill Fellows talks about chemicals, safety, and his life’s motivation.

Patty and Bill Fellows

Bill Fellows is on the show for the first time, and it won’t be the last as he has signed up to be on the show every month in 2020.  

Bill Fellows started his career in the cleaning industry over 53 years ago, February 1966.  Bill’s experience includes working as a custodian, business owner, multi-site manager, international support person, ISO auditor, and consultant.  He is currently an assessor for ISSA – CIMS & CIMS-GB certification, a verifier for CMI training courses and training centers, and a third-party custodial effectiveness auditor of buildings applying for or being re-certified in the LEED standard through USGBC.  Along with his wife Patty, they operate Fellows Custodial Consulting, LLC, providing training and consulting services for existing cleaning organizations and assists individuals in starting new custodial businesses.

Patty & Bill Fellows

Making Cleaning Organizations and Their People Better!

615.606.6056 Patty

410.530.8545 Bill



You can watch the video of this podcast on YouTube


Podcast – BCWG S3:E23 Allan Langer talks about his view of the Seven Secrets to professional sales.

 Seven Secrets to Selling More by Selling Less

1.  Make the Switch

2.  The Helping Percentage

3.  Body of Evidence

4.  Selling Socially

5.  Stories are 1000 Pictures

6.  Crack the Window

7.  Show the Price

Sales reps are trained to just make the sale. That’s it. They’re never trained to help a customer. -Allan Langer

Listen to this podcast here.

My ideal client is the sales rep who could be average, could be struggling, could be good, but they all want to increase their sales. -Allan Langer

  • A- Animate, which means get going, start.
  • C- Calibrate, calibrate yourself. Stop once a week and actually figure out if you’re on the right track. If you’re doing things that are heading in the right direction.
  • M-Motivate, obviously you had to figure out how to motivate yourself and what motivates you.
  • A- Adulate is the last one. And that means when you do something that you’re proud of, reward yourself. Take yourself to dinner, buy yourself a bottle of wine. Don’t just pretend that’s like, “Okay, that’s just part of my day”. Actually, reward yourself.

Email Allan: allan@allanger.com

Contact Dave: dthompson@academyofcleaning.com

Engage the Academy: www.AcademyofCleaning.com



Watch the podcast on YouTube below.