When Humans Need a Nudge Toward Rationality-By JEFF SOMMER
When Humans Need a Nudge Toward Rationality-By JEFF SOMMER Published: February 7, 2009 The New York Times THE flies in the men’s-room urinals of the Amsterdam airport have been enshrined in the academic literature on economics and psychology. The flies — images of flies, actually — were etched in the porcelain near the urinal drains in…